— field notes on Google Ads —

Tending your ad account like it's actually alive.

I plan, build, and cultivate Google Ads accounts for businesses that want steady, observed growth — not a campaign left to run wild. Search, Shopping, Performance Max, remarketing.

engagement model
Monthly retainer
response time
Same business day
reporting
Monthly, in plain English
— specimens under care —

One person, tending every campaign type your budget needs.

No junior account managers, no hand-offs. You work directly with the person running your campaigns.

specimen 01

Search campaigns

Keyword strategy, ad copy, and bid management built around the exact terms your customers are typing.

specimen 02

Shopping & Performance Max

Feed structure, product grouping, and PMax asset groups tuned for margin — not just volume.

specimen 03

Remarketing & funnels

Bringing back visitors who didn't convert the first time, with messaging matched to where they dropped off.

specimen 04

Conversion tracking

Proper conversion setup and, where useful, CRM or offline-conversion integration so spend maps to real leads.

specimen 05

Landing page input

Ad performance is capped by what happens after the click — I flag and advise on fixes that move the needle.

specimen 06

Ongoing strategy

Seasonal shifts, new campaign types, competitor changes — proactive recommendations, not just upkeep.

— growth log —

From first call to running campaigns, without the guesswork.

root

Free account audit

I review your account (or your business, if starting fresh) and send back a plain-English breakdown of what's working, what's wasting spend, and what I'd change.

sprout

Build or rebuild

Campaign structure, conversion tracking, and initial budget allocation set up around your actual goals — leads, sales, or bookings.

grow

Active management

Weekly bid and budget adjustments, ongoing ad and landing page testing, and a monthly report tied to cost-per-lead — not just clicks.

bloom

Monthly check-in

A short call or written report on what changed, why, and what's next — so you always know what you're paying for.

— specimen tags —

Pick the level of attention your account needs.

Straightforward monthly retainers. No long-term contracts — cancel with 30 days' notice.

seedling
$500/mo
For stable, low-complexity accounts that need a second set of eyes, not a rebuild.
  • Monthly performance check
  • Budget pacing alerts
  • Light bid adjustments
  • Email support
Ask about this tier
full partner
$3,000+/mo
For larger budgets or multi-channel accounts needing a strategic partner, not just a manager.
  • Everything in Growth Partner
  • New campaign type rollout
  • Landing page & funnel input
  • CRM / offline conversion setup
  • Direct line, same-day response
Ask about this tier

A note on results

I'm building out public case studies as current client work matures — I'd rather show real numbers than placeholders. If you want a sense of how I work in the meantime, ask for references during your free audit and I'll connect you directly with a current client.

What I can tell you now: every account I run gets weekly attention, conversion tracking that's actually correct, and a monthly report you can read without a marketing degree.

— get started —

Let's see what your account could be doing.

Send a few details and I'll get back to you within one business day with next steps — or straight into your free audit if there's an account to review.

hello@grow4th.com